Duluth, Georgia · On site and remote

Conversion Rate Optimization in Duluth

Duluth's retail and import-driven business community sells across channels — storefront, marketplace, and their own site — and the site is almost always the least instrumented of the three.

What we see in the Duluth market

A lot of Duluth commerce runs on a multi-channel model: physical retail on Pleasant Hill and Satellite, marketplace sales on Amazon or eBay, and a direct site that gets treated as an afterthought. That direct channel is the one with the best margin and the worst measurement, which is exactly backwards.

Multi-channel sellers also carry a specific analytics problem — attribution across channels that were never wired to a common event schema. When we clean that up, the usual finding is that the owned site is producing more assisted revenue than anyone believed and has been chronically underfunded as a result.

Duluth is inside our core service area, and we already support Gwinnett businesses on hosting and development, so we can change the site itself rather than recommending that somebody else do it.

Who we typically do this work for here

  • Multi-channel and marketplace retailers
  • Importers and distributors selling direct
  • Restaurants and hospitality groups taking online orders
  • Professional services with local paid search

Most CRO agencies test. We instrument, then engineer.

A typical conversion agency starts by A/B testing things it can change without a developer — headlines, button colors, hero images. That work has a ceiling, and it is low. We start somewhere else: we rebuild your measurement layer until the data is actually trustworthy, then read the user journey end to end and find where revenue is leaking. Usually it is not the headline. It is a checkout step that fails silently on mobile Safari, a shipping estimate that appears after the payment form, a third-party script blocking interaction for four seconds, or a purchase event that has been double-firing for a year and quietly ruining every optimization decision your ad platform makes. Those are engineering problems. We are engineers, so we fix them in your codebase rather than filing a ticket and waiting.

Developers

not a marketing agency with a dev contractor

The people who audit your funnel are the same people who ship the fix. We build production software — custom applications, ecommerce platforms, and internal systems — which is why we find the failures that show up in code rather than in a heatmap.

Full stack

measurement, front end, back end, and infrastructure

We are not limited to what a tag manager can reach. We instrument server-side, fix render-blocking third-party scripts, refactor checkout components, and change hosting configuration when that is what the data points to.

Retained

ongoing engagements, not one-off audits

Conversion work compounds. Our clients stay on a monthly engagement because every cycle produces a new instrumented hypothesis, a shipped change, and a measured result — and because the measurement layer needs an owner as the site keeps changing.

The work itself

The engagement is the same whether you are in Duluth or on the other side of the country. These pages go into detail on each part of it.

Conversion Rate AuditMost conversion audits are a slide deck of best practices someone could have written without opening your site. A real one is a diagnosis: here is where users leave, here is the mechanism, here is the code that causes it.Analytics and Conversion Tracking ImplementationEvery optimization decision you make rests on your measurement layer. If that layer is wrong, more effort produces more confident mistakes. We rebuild it properly and prove it works.Server-Side Tracking ImplementationBrowsers now delete or block a large share of the data your ad platforms need to optimize. Server-side tracking recovers it — but only if it is built correctly, and building it correctly requires access to your infrastructure.Ecommerce Conversion Rate OptimizationThe average ecommerce store converts somewhere between one and three percent. The gap between the bottom of that range and the top is rarely creative — it is checkout mechanics, mobile performance, and a hundred small frictions nobody has measured.Shopify Conversion Rate OptimizationShopify removes most of the reasons a store fails technically, which means what is left is specific: an app stack nobody has pruned, a theme carrying years of edits, and analytics that quietly disagree with your Shopify admin.Abandoned Cart RecoveryRoughly seven in ten carts are abandoned. Recovery flows are the highest-return automation in ecommerce — provided the underlying cart tracking is reliable, which is where most implementations fail before the first email is written.Landing Page Optimization for Paid TrafficIf you are buying clicks, your landing page is the most expensive real estate you own. Most of the money lost there is lost to three things: a mismatch with the ad, a slow first render on mobile, and a form that asks for more than the offer has earned.Google Ads and Meta Conversion TrackingAd platform bidding is trained on the conversions you report back to it. Report the wrong ones, or report them twice, and the algorithm optimizes confidently in the wrong direction with your budget.What Conversion Rate Optimization CostsPublished pricing is unusual in this category, which is itself informative. Here is what we charge, what drives the number, and the conditions under which this work does not pay for itself.

Frequently asked questions

Do you work with businesses outside Duluth?
Yes. Conversion engineering is delivered remotely and we work with clients across the United States. Being based in the Atlanta metro means clients here also get on-site working sessions, which is genuinely useful when marketing, merchandising, and engineering need to be in the same room.
How much does conversion rate optimization cost in Duluth?
Our engagements start at $3,000 per month and include implementation rather than recommendations alone. The initial conversion audit is free for qualified businesses. Pricing does not vary by city.
Can you work with our existing marketing agency?
Frequently, and it usually works well. Media buyers want accurate conversion data as much as you do, because their bidding depends on it. We handle measurement and site-side engineering; they keep running the campaigns.
What do you need from us to start?
Read access to your analytics, tag manager, and ad accounts so we can validate the data, and read access to the codebase so we can explain mechanisms rather than just symptoms. The audit runs about two weeks from there.

Conversion optimization in nearby cities

Get a free conversion audit for your Duluth business

We will validate your tracking against your order system or CRM, map the real funnel by device and source, and show you the largest leak. No cost, no obligation.