Duluth, Georgia · On site and remote
Duluth's retail and import-driven business community sells across channels — storefront, marketplace, and their own site — and the site is almost always the least instrumented of the three.
A lot of Duluth commerce runs on a multi-channel model: physical retail on Pleasant Hill and Satellite, marketplace sales on Amazon or eBay, and a direct site that gets treated as an afterthought. That direct channel is the one with the best margin and the worst measurement, which is exactly backwards.
Multi-channel sellers also carry a specific analytics problem — attribution across channels that were never wired to a common event schema. When we clean that up, the usual finding is that the owned site is producing more assisted revenue than anyone believed and has been chronically underfunded as a result.
Duluth is inside our core service area, and we already support Gwinnett businesses on hosting and development, so we can change the site itself rather than recommending that somebody else do it.
A typical conversion agency starts by A/B testing things it can change without a developer — headlines, button colors, hero images. That work has a ceiling, and it is low. We start somewhere else: we rebuild your measurement layer until the data is actually trustworthy, then read the user journey end to end and find where revenue is leaking. Usually it is not the headline. It is a checkout step that fails silently on mobile Safari, a shipping estimate that appears after the payment form, a third-party script blocking interaction for four seconds, or a purchase event that has been double-firing for a year and quietly ruining every optimization decision your ad platform makes. Those are engineering problems. We are engineers, so we fix them in your codebase rather than filing a ticket and waiting.
Developers
not a marketing agency with a dev contractor
The people who audit your funnel are the same people who ship the fix. We build production software — custom applications, ecommerce platforms, and internal systems — which is why we find the failures that show up in code rather than in a heatmap.
Full stack
measurement, front end, back end, and infrastructure
We are not limited to what a tag manager can reach. We instrument server-side, fix render-blocking third-party scripts, refactor checkout components, and change hosting configuration when that is what the data points to.
Retained
ongoing engagements, not one-off audits
Conversion work compounds. Our clients stay on a monthly engagement because every cycle produces a new instrumented hypothesis, a shipped change, and a measured result — and because the measurement layer needs an owner as the site keeps changing.
The engagement is the same whether you are in Duluth or on the other side of the country. These pages go into detail on each part of it.
We will validate your tracking against your order system or CRM, map the real funnel by device and source, and show you the largest leak. No cost, no obligation.