Smith Network Solutions

Conversion Engineering · Delivered nationwide

Conversion Engineering for Ecommerce and Paid-Traffic Sites

We rebuild your measurement layer, read the real user journey, and engineer the fixes in your codebase. If you are buying traffic against a funnel nobody has instrumented properly, the cheapest growth available to you is already on your site.

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The short answer

Conversion rate optimization (CRO) is the practice of increasing the percentage of visitors who complete a valuable action — a purchase, a form, a booking, a call. Done properly it is a measurement discipline before it is a design discipline: you instrument the funnel accurately, identify where qualified users drop out and why, fix the specific cause, and verify the change against clean data. The most common reason CRO programs underperform is that the underlying analytics were wrong from the start, so every decision downstream was made on bad numbers. Engagements at Smith Network Solutions begin at $3,000 per month and are delivered remotely nationwide.

Most CRO agencies test. We instrument, then engineer.

A typical conversion agency starts by A/B testing things it can change without a developer — headlines, button colors, hero images. That work has a ceiling, and it is low. We start somewhere else: we rebuild your measurement layer until the data is actually trustworthy, then read the user journey end to end and find where revenue is leaking. Usually it is not the headline. It is a checkout step that fails silently on mobile Safari, a shipping estimate that appears after the payment form, a third-party script blocking interaction for four seconds, or a purchase event that has been double-firing for a year and quietly ruining every optimization decision your ad platform makes. Those are engineering problems. We are engineers, so we fix them in your codebase rather than filing a ticket and waiting.

The cheapest growth you can buy is already on your site

Acquiring a new customer gets more expensive every year. Converting a visitor you already paid for does not. If your site converts at two percent, ninety-eight out of every hundred visitors you bought left without buying — and a meaningful share of them left for a reason you could fix this quarter.

The reason that opportunity sits untouched at most companies is not indifference. It is that finding the reason requires trustworthy data, and producing trustworthy data requires engineering. Marketing teams are handed a dashboard and asked to explain a number that nobody has verified. So the conversation stays at the level of headlines and hero images, because that is what the available evidence can support.

We start by making the evidence good. Then the answers stop being opinions.

How an engagement runs

  1. 1

    Validate

    We test whether your analytics are telling the truth — reconciling reported revenue and conversions against your order system or CRM, checking for duplicates, broken triggers, cross-domain attribution loss, and consent misconfiguration. Nothing downstream is worth doing until this passes.

  2. 2

    Diagnose

    With clean data we build the real funnel and segment it by device, browser, source, and landing page. Aggregate conversion rate hides almost everything worth finding; the actionable failure is nearly always confined to a segment.

  3. 3

    Explain

    For each significant drop-off we identify the mechanism — session replay on the failing segment, reproduction on real devices, network waterfall analysis, and a read of the components involved. The output is a cause, not a hypothesis.

  4. 4

    Ship

    We implement the fix in your codebase. This is the step that separates this from an audit, and it is the reason the work compounds instead of accumulating in a document nobody has capacity to act on.

  5. 5

    Measure

    Every change is verified against the metric agreed at the start — usually revenue per session or qualified leads per unit of spend, not raw conversion rate, since raw rate can be improved by making your traffic worse.

Developers

not a marketing agency with a dev contractor

The people who audit your funnel are the same people who ship the fix. We build production software — custom applications, ecommerce platforms, and internal systems — which is why we find the failures that show up in code rather than in a heatmap.

Full stack

measurement, front end, back end, and infrastructure

We are not limited to what a tag manager can reach. We instrument server-side, fix render-blocking third-party scripts, refactor checkout components, and change hosting configuration when that is what the data points to.

Retained

ongoing engagements, not one-off audits

Conversion work compounds. Our clients stay on a monthly engagement because every cycle produces a new instrumented hypothesis, a shipped change, and a measured result — and because the measurement layer needs an owner as the site keeps changing.

What we work on

Each area below is a discipline in its own right. Start wherever your problem is loudest — the audit will tell us which of these actually matters for you.

All sitesConversion Rate AuditMost conversion audits are a slide deck of best practices someone could have written without opening your site. A real one is a diagnosis: here is where users leave, here is the mechanism, here is the code that causes it.Read more →All sitesAnalytics and Conversion Tracking ImplementationEvery optimization decision you make rests on your measurement layer. If that layer is wrong, more effort produces more confident mistakes. We rebuild it properly and prove it works.Read more →All sitesServer-Side Tracking ImplementationBrowsers now delete or block a large share of the data your ad platforms need to optimize. Server-side tracking recovers it — but only if it is built correctly, and building it correctly requires access to your infrastructure.Read more →EcommerceEcommerce Conversion Rate OptimizationThe average ecommerce store converts somewhere between one and three percent. The gap between the bottom of that range and the top is rarely creative — it is checkout mechanics, mobile performance, and a hundred small frictions nobody has measured.Read more →EcommerceShopify Conversion Rate OptimizationShopify removes most of the reasons a store fails technically, which means what is left is specific: an app stack nobody has pruned, a theme carrying years of edits, and analytics that quietly disagree with your Shopify admin.Read more →EcommerceAbandoned Cart RecoveryRoughly seven in ten carts are abandoned. Recovery flows are the highest-return automation in ecommerce — provided the underlying cart tracking is reliable, which is where most implementations fail before the first email is written.Read more →Lead generationLanding Page Optimization for Paid TrafficIf you are buying clicks, your landing page is the most expensive real estate you own. Most of the money lost there is lost to three things: a mismatch with the ad, a slow first render on mobile, and a form that asks for more than the offer has earned.Read more →Lead generationGoogle Ads and Meta Conversion TrackingAd platform bidding is trained on the conversions you report back to it. Report the wrong ones, or report them twice, and the algorithm optimizes confidently in the wrong direction with your budget.Read more →All sitesWhat Conversion Rate Optimization CostsPublished pricing is unusual in this category, which is itself informative. Here is what we charge, what drives the number, and the conditions under which this work does not pay for itself.Read more →

Working with us in person

We deliver conversion engineering remotely across the United States. If you are in the Atlanta metro, we also work on site.

AtlantaAlpharettaLawrencevilleDuluthJohns Creek

Frequently asked questions

What is conversion rate optimization?
Conversion rate optimization is the practice of increasing the percentage of visitors who complete a valuable action — a purchase, a form submission, a booking, or a phone call. Done properly it is a measurement discipline before a design discipline: instrument the funnel accurately, find where qualified users drop out and why, fix the specific cause, then verify the change against clean data.
How is your approach different from a typical CRO agency?
Most conversion agencies are limited to changes they can make without a developer, so the work concentrates on headlines, imagery, and layout tests. We are a software development firm. We rebuild the measurement layer, read the front-end and back-end code, and ship fixes into your repository — which is where the larger problems usually live.
How much does conversion rate optimization cost?
Our engagements begin at $3,000 per month and include implementation, not just recommendations. The initial conversion audit is free for qualified businesses. Market rates for retained CRO run from roughly $2,000 to $20,000 per month, and the largest driver of the range is whether the firm can actually build the fixes.
Do you only work with businesses in Atlanta?
No. Conversion engineering is delivered remotely and we work with clients nationwide. We are headquartered in the Atlanta metro, so clients in Georgia also get on-site working sessions when that is useful.
How long before we see results?
The first measurable changes usually land in weeks four to eight. The first month is weighted toward diagnosis and rebuilding the measurement layer, because shipping changes before the data is trustworthy means you cannot tell whether they worked.
What if our analytics are a mess?
That is the normal starting condition and it is the first thing we fix. In the large majority of sites we audit we find at least one tracking defect serious enough to have distorted every optimization decision made in the prior year.

Find out what your funnel is actually doing

Send us your site and your ad spend. We will validate your tracking, map the real funnel, and show you the largest leak — at no cost.

Request a Free Conversion AuditCall (678) 404-2408